The 2017 Jeep Quicksand Is A Grown-Up’s Hot Wheels Dream

If you’re anything like me, you grew up playing with crazy Hot Wheels. When you got your driver’s license and starting messing with real cars you dreamed of building a hot rod like all those models of Ed “Big Daddy” Roth’s wild rides you used to have. You know the ones you built with an entire tube of Testors glue – I swear that smell is a permanent part of my olfactory memory banks – and then blew up with firecrackers?

If you’re a Jeep designer you get to fulfill those dreams once a year when it comes time to design the newest Easter Jeep Safari concepts. Nothing else can explain the 2017 Jeep Quicksand concept. It’s nothing but outrageous hot rod design with an oversized engine, sexy red leather interior, glassy black paint and a custom Wrangler body.

Jeep® Quicksand Concept

The first thing you notice about this over-the-top sand drag Jeep is the big hole in the hood with eight silver trumpets sticking through it. Bolted to the bottom of those old-school velocity stacks is a massive Mopar 392 HEMI engine. If you like the sound of a huge American V-8, do yourself a favor and listen to the video posted below. The sound of that engine is a thing of beauty. Skip to the forty second mark if you don’t want to see all the other gorgeous video.

Once you tear your eyes and ears away from the lump under the hood you’ll find a level of detail you’d be proud to show off at any big cruise-in. Black paint that’s miles deep, custom details like the winch masquerading as a Moon tank, the tow strap hidden in a dragster’s parachute pack , replica gold Halibrand wheels with a staggered tire setup and a gas cap that demands the user feed this beast Detroit Rocket Fuel Only. It’s just so much to take in all at once.

Jeep® Quicksand Concept

Drag yourself up into the cockpit and you’re greeted by diamond pleated red leather low-back bucket seats, toggle switches galore, a gorgeous chrome roll bar and brushed aluminum in large quantities. It’s hot rod all the way and would be right at home at any custom car contest.

If you want to hear this baby purr in person then you’ll have to get to Moab this Easter weekend. There’s no doubt it’s going to be a hit, even if it will get all that beautiful paint dusty.